Alpha Target is the name of this blog. It is a statement and a reminder.
The 'Alpha' part refers to anything that represents high value. In finance, alpha also refers to a technical risk ratio that shows you the out/under-performance of a portfolio against a benchmark. The 'Target' part refers to the fact that it is a goal, a goal that changes over time. This includes the re-evaluation of goals and the reminder to keep your focus whilst moving forward step by step.